Privacy Policy

The terms “Firefly” “we”, “us”, “our” and “ours” when used in this Privacy Policy mean FireFly Studios Limited, which includes any subsidiaries, divisions, branches or companies under common ownership or control of FireFly Studios Limited. The terms “you”, “your” and “yours” when used in this Privacy Policy mean any user of this Website.

Our Website Terms of Use are available here: Terms of Use

1. Introduction to Privacy Policy

We are committed to the privacy and confidentiality of information provided by you to us. This Privacy Policy forms part of our Website Terms of Use and describes our current policies and practices with regard to Personal Data collected by us from you directly and/or through the website where such Personal Data is protected by the Data Protection Act 1998 (“DPA”). The term “Personal Data” refers to personally identifiable information about you, such as your name, address, date of birth, e-mail address, or telephone number.

Please note that by submitting Personal Data manually or in electronic form to us and/or by using our website and/or services you give your consent that all Personal Data on each occasion that you submit may be processed by, and/or shared within the FireFly Group, in the manner and for the purposes described in this Privacy Policy.

2. Notification of changes to this Privacy Policy

We are continually improving our methods of communication and adding new functionality and features to this website and to our existing services. Because of these ongoing changes, changes in the law and the changing nature of technology, our data practices will change from time to time. If and when our data practices change, we will notify you of the changes via this page. We encourage you to check this Privacy Policy frequently.

3. Collection of Personal Data including e-mail addresses

You may provide us with your Personal Data in order to receive information or services from us. We may request personal information about you such as your name, address, email address and/or telephone number and we may ask for information which enables us to provide a personalised service to you. The information you give us is either manually or electronically stored in our databases.

We may also receive your Personal Data from other members of the FireFly Group, our service providers, agents, or business partners. In particular where Personal Data is disclosed to us by third parties, it is the obligation of the disclosing party to ensure such Personal Data is disclosed with requisite authority and consent and we will process such Personal Data in accordance with this Privacy Policy.  

We sometimes supplement the information that you provide with information that is received from third parties. For instance, if inaccurate post codes are received, we will use third party software to fix them.

We also reserve the right to monitor and/or record your communication with us by mail, voice, email or any other form of transmission for the purposes of quality control, fraud detection, security and other business needs. Any Personal Data contained in such recorded information will be processed in accordance with the terms of this Privacy Policy.

4. Use of Personal Data

We process your Personal Data, and share your Personal Data with other members of the FireFly Group, or others, only for specific and limited purposes. We ask only for data that is adequate, relevant and not excessive for those purposes. Some of these purposes may include the following:

  • To provide you with the services that you request
  • To contact you occasionally to inform you of products and services provided by us, other members of the FireFly Group or third parties whose products and/or services we think you may be interested in. We may contact you by letter, telephone or email for this purpose.
  • To process your request for information or advice
  • To help diagnose any problems with our server and administer our website

5.Anonymous data collected through this website

In addition to the information we collect as described above, we use technology to collect anonymous information about the use of our website. For example, we use technology to track which pages of our website our visitors view. We also use technology to determine which web browsers our visitors use. This technology does not identify you personally; it simply enables us to compile statistics about our visitors and their use of our website.

We use this anonymous data to improve the content and functionality of our website and our e-mail updates, to better understand our customers and visitors, and to improve the services we offer.

6. Cookies

In order to collect the anonymous data described in the preceding paragraph, we may use temporary “cookies” that remain in the cookies file of your browser until the browser is closed.

Cookies by themselves cannot be used to discover the identity of the user. A cookie is a small piece of information which is sent to your browser and stored on your computer’s hard drive. Cookies do not damage your computer. You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not.

We may use your IP address to help diagnose problems with our server and to administer our website. An IP address is a numeric code that identifies your computer on a network, or in this case, the Internet. Your IP address is also used to gather broad demographic information, such as determining how many of our visitors are from outside of the UK.

We may also perform IP lookups to determine which domain you are coming from (i.e: aol.com, yourcompany.com) to more accurately gauge our users' demographics.

7. Disclosure of your Personal Data

We do not share with, nor sell nor distribute your Personal Data to unrelated third parties, except under these limited circumstances:

  • We may share various details about you with our business partners, advisers and other agents in order to provide you with the specific service you require.
  • Personal Data may occasionally be transferred to third parties who act for us for further processing in accordance with the purposes for which the data was originally collected or for purposes to which you have consented or otherwise in accordance with this Privacy Policy. For example, sometimes a third party may have access to your Personal Data in order to support our information technology or to handle mailings on our behalf.
  • Unless you have given us your consent to the processing of your Personal Data in accordance with our Privacy Policy (which includes sharing or other disclosing), we will not share or disclose your Personal Data to any unrelated third parties for their own marketing purposes.
  • We may share or transfer the information in our databases to comply with a legal or regulatory requirement, for the administration of justice, interacting with anti-fraud databases, to protect the security or integrity of our databases or this website, to take precautions against legal liability, or in the event of our sale, merger, reorganisation, transfer of business, dissolution or similar event.
  • If we sell or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets.

Where appropriate, before disclosing Personal Data to a third party, we contractually require the third party to take adequate precautions to protect that data and to comply with applicable law.

8. Data Integrity and Security

We strive to maintain the reliability, accuracy, completeness and currency of Personal Data in our databases and to protect the privacy and security of our databases. The security measures in place on our website and computer systems, aim to protect the loss, misuse or alteration of the information you provide to us. We keep your Personal Data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or regulatory requirements, or our data retention policy.

9. Data Access

Upon receipt of your written request and enough information to permit us to identify your Personal Data, we will (subject to the exceptions to the requirement to disclose under the DPA) disclose to you the Personal Data we hold about you, for which we may make a small charge.

Requests to delete Personal Data are subject to any applicable legal and regulatory requirements or document retention obligations and any of our current contracts which are still in force.

If you wish to make a subject access request relating to Personal Data held about you by the FireFly Group of companies, please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

10. Inaccurate Data

We encourage you to ensure that your Personal Data is accurate and kept up to date so please regularly update any information you have given to us by sending an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , or by writing to us. We will correct, amend or delete any Personal Data that you notify us is inaccurate and notify any third party recipients of necessary changes.

11. Links to other websites

Our website may contain hyperlinks to websites that are not operated by us. Any such hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third-party websites or any association with their operators. We do not control these websites and are not responsible for their data or privacy practices. We urge you to review any privacy policy posted on any site you visit before using the site or providing any Personal Data about yourself.

Our website contains hyperlinks to other pages on our website. We may use technology to track how often these links are used and which pages on our website our visitors choose to view. Again this technology does not identify you personally – it simply enables us to compile statistics about the use of these hyperlinks.

12. Transfer of Data Abroad

We may transfer data between members of the FireFly Group, and our offices and third party processors which may be located outside the EEA. Where your Personal Data is transferred outside the EEA we will ensure that the recipient agrees to keep your information confidential and hold it securely in accordance with the requirements of the DPA.

By providing us with your Personal Data, you consent to the processing and transfer of your data as set out in this section.

13. Unsubscribe

We hope you will be delighted with our services. If you no longer wish to receive information from us and want to be removed from our standard mailing list you can "unsubscribe" by contacting us at the email address given below. Please allow twenty eight days for the unsubscribe process to be completed.

Remember that by stopping the information that you receive from us about our products and services may not benefit you. For example, you may not hear about promotions we are running or additions to our service.

If you do not want to receive unsolicited mail from any source, you can stop this by registering with the "Mailing Preference Service". There are also telephone, fax and email preference services. For more information on the preference services, please visit the Direct Marketing Association's website.

14. Governing Law

This Privacy Policy forms part of our website Terms of Use and as such shall be governed by and construed in accordance with the laws of England. You agree to submit any dispute arising out of your use of this website to the exclusive jurisdiction of the courts of England.

15. Feedback

We welcome comments about this Privacy Policy. If you have any questions about this Privacy Policy, or any part of our service, you may contact us by emailing This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

 

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